??北京，11月7日 昨日（11月7日），西班牙百年衛(wèi)浴領(lǐng)導(dǎo)品牌Roca與中國電商巨頭京東戰(zhàn)略合作暨Inspira英佩拉新品上市發(fā)布會在京舉行。此次合作，旨在強(qiáng)強(qiáng)聯(lián)手，促進(jìn)中歐貿(mào)易，共創(chuàng)電商平臺合作的新高度，迎接無界零售轉(zhuǎn)型和全球化時代的到來。西班牙駐華大使館經(jīng)濟(jì)商務(wù)處一等經(jīng)濟(jì)商務(wù)參贊裴思喬，Roca中國區(qū)總經(jīng)理安明理，京東集團(tuán)副總裁、京東商城居家生活事業(yè)部總裁辛利軍，京東商城居家生活事業(yè)部家具建材部總經(jīng)理趙麗娟，NOA設(shè)計工作室首席設(shè)計師英佩拉系列的設(shè)計師Yin Yu，知名設(shè)計師史南橋出席了此次發(fā)布會。

西班牙駐華大使館經(jīng)濟(jì)商務(wù)處一等經(jīng)濟(jì)商務(wù)參贊裴思喬表示此次戰(zhàn)略合作對中歐貿(mào)易的重要意義

??無界零售合作推動中歐貿(mào)易

??隨著泛90后等新興消費群體的崛起，用戶的需求、購買行為、溝通互動方式都在變化，消費者越來越注重自身個性的表達(dá)，對產(chǎn)品和零售提出了更高要求。品牌希望通過建立獨特的商業(yè)場景，在碎片化的社交生態(tài)中有效觸達(dá)目標(biāo)消費群體，提供更好的消費體驗。在京東看來，下一個10年到20年，零售業(yè)將迎來第四次零售革命。這場革命改變的不是零售，而是零售的基礎(chǔ)設(shè)施。零售的基礎(chǔ)設(shè)施將變得極其可塑化、智能化和協(xié)同化，推動“無界零售”時代的到來，實現(xiàn)成本、效率、體驗的升級。

??Roca作為率先與京東達(dá)成戰(zhàn)略合作的歐洲百年衛(wèi)浴品牌，表達(dá)了對無界零售新時代理念的認(rèn)同。中國區(qū)總經(jīng)理安明理先生表示：“Roca一直認(rèn)為，中國在互聯(lián)網(wǎng)時代發(fā)展非常迅速，我們很早就看到了電子商務(wù)領(lǐng)域的市場機(jī)會，并調(diào)整在中國的戰(zhàn)略，更多地在零售及電子商務(wù)上進(jìn)行布局，此次希望通過和京東的合作，能夠開創(chuàng)衛(wèi)浴電子商務(wù)新的模式。”

Roca中國區(qū)總經(jīng)理安明理表示Roca將與京東進(jìn)行深入合作

??Roca中國區(qū)總經(jīng)理安明理與京東集團(tuán)副總裁、京東商城居家生活事業(yè)部總裁辛利軍正式簽署了戰(zhàn)略合作協(xié)議。辛利軍先生表示：“通過本次戰(zhàn)略合作，Roca和京東將達(dá)成高度的合作共識，為國內(nèi)消費者帶來更多國際知名品牌的高品質(zhì)產(chǎn)品，以及更美好的生活體驗，雙方接下來也會在品牌建設(shè)、產(chǎn)品創(chuàng)新等領(lǐng)域展開更深入的合作。”

京東集團(tuán)副總裁、京東商城居家生活事業(yè)部總裁辛利軍介紹雙方合作內(nèi)容

??無界靈感Inspira系列新品網(wǎng)上首發(fā)

??今年Roca帶來了其誠心之作Inspira英佩拉系列，將藝術(shù)與生活完美結(jié)合，并在京東獨家首發(fā)。創(chuàng)新極致薄陶技術(shù)的卓越運用，5mm薄陶的極致感官設(shè)計，讓Inspira英佩拉系列產(chǎn)品打破傳統(tǒng)定式，開創(chuàng)全新的局面。

??革新的產(chǎn)品以及對新市場新渠道的不斷開拓，表明了Roca在全渠道上發(fā)力的決心。互聯(lián)網(wǎng)時代，以移動互聯(lián)為主要內(nèi)容的新模式不斷涌現(xiàn)。最好的品牌不是只有宣傳，自身的文化沉淀也是品牌立足的至要關(guān)鍵點。Roca此次拓寬線上銷售渠道，希望給消費者帶來更極致的購物體驗，共同迎接新零售轉(zhuǎn)型和全球化時代的到來。

??關(guān)于Roca：

??作為領(lǐng)導(dǎo)全球的衛(wèi)浴品牌，Roca百年以來傳承歐洲設(shè)計精髓，云集國際頂尖設(shè)計大師，融合全新科技，提供品質(zhì)卓越和環(huán)保的產(chǎn)品。Roca產(chǎn)品遍及170個國家及地區(qū)，成為深受消費者喜愛的衛(wèi)浴品牌。

??Roca以創(chuàng)新、設(shè)計、環(huán)保和注重生活品質(zhì)為品牌核心價值，在巴塞羅納設(shè)立全球設(shè)計中心和創(chuàng)新實驗室，始終堅持技術(shù)和設(shè)計創(chuàng)新。Roca樂家與眾多蜚聲國際的設(shè)計大師，如如赫爾佐格和德穆龍（Herzog & De Meuron）、莫內(nèi)歐（Moneo）和奇普菲爾德（Chipperfield）合作，以時尚設(shè)計創(chuàng)新衛(wèi)浴潮流。Roca樂家更是環(huán)保先鋒，長期致力研發(fā)及生產(chǎn)節(jié)能及節(jié)水產(chǎn)品，獲得全球消費者的支持和青睞。

??同時，Roca也致力于在世界范圍內(nèi)全方位推動運動事業(yè)的發(fā)展，向消費者宣傳健康的生活方式，幫助眾多家庭樹立健康生活理念。2017年，Roca再度贊助上海勞力士大師賽，成為榮譽贊助商，既為助力運動員們大師級的出色表現(xiàn)，更是Roca對于大師品質(zhì)注重的體現(xiàn)。

??Roca Joins Handswith JD.COM, Starting A New Era of Sanitary E-business

??(7th, November,Beijing) On 7th November, the centennial leading bathroom brand, Roca, signed astrategic cooperation agreement with China’s e-commerce giant, JD.COM to foster mutualbusiness development. The press conference was held in Beijing JD headquarter, with strategiccooperation and new Inspira series online launch, The cooperation aims at promoting China-E.U. trade,creating a new level cooperation with e-commerce platform to welcome thearrival of unbounded retail transformation as well as enhance globalization.Sergio PérezSaiz(Head Economic and Commercial Counsellor of Economic and Commercial Office,Embassy of Spain in Beijing ), Emilio Salazar( General Manager of Roca China),Lijun Xin(vicepresident of JD.com and president of JDHome and Life), Zhao Lijuan(General Manager ofFurnitureDepartment, JD Home and Life) ,Yin Yu(seniordesigner of NOA design studio) and Nanqiao Shi (well-known designer) attendedthe conference.

??Boundless Retail Cooperation to Promote China-E.U. Trade

??With the emergenceof post-90s consumer base, the end-user demands, propensity and mode ofcommunication are changing towards the fulfillment of self image.Consumers aremore focusedon the expression of their own personality, thus put forward higherrequirements on products and retail. Brands expect to establish unique businessscenarios to effectively reach the target consumer group in the fragmentedsocial ecology and provide a better consumption experience. In JD.com’s view, the retail industry will face up to the fourth retailrevolution in the next 10 to 20 years, which will change the entire retail infrastructure.The retail infrastructure will become extremely plasticized, intelligentized ,and coordinative, together promote the arrival of “Boundless Retail” to achievethe upgrading of cost, efficiency, and experience.

??As the leadingcentennial brand to build up strategic cooperation with JD.COM , Roca  expressed the recognition of the new eraconcept of the unbounded retail. “Roca believes that China is developingrapidly in the Internet era, we’ve foreseen the market opportunities in thefield of e-commerce and adjusted our strategies in China, focusing more on theretail and e-commerce layout. Through the cooperation with JD.COM, we hope that wecould start a new mode of bathroom e-commerce business,” said by Emilio Salazar, the general manager of Roca China.

??Emilio Salazar ,General Manager of Roca China, and Lijun Xin, vice president of JD Group and president ofHome-Life of JD.com , officially signed the strategic cooperationagreement. Xin also expressed: “Roca and JD.COM will enhance project value and reach an agreement through this strategic cooperation.Bring more international high quality products as well as better lifeexperience to Chinese consumers .In the near future, JD.COM  and Roca will further cooperate  in brand building, product innovation, andother related fields.”

??Boundless Inspiration, launchednew Inspira Series online

??Roca brought itssincere craft this year--- the Inspira series, which combine the art and lifeperfectly, and exclusively launched via JD.COM. The excellent application ofinnovative fine-ceramic technology and the extreme 5mm fine-ceramic sensorydesign has made the Inspira series breakout the traditional pattern and createa new state of era.

??The innovativeproducts and the continuous development of new market channels indicatethe ROCA’s determination on developing omni-channel. In the Internet era, newmodels which take mobile interconnection as the main content, continuouslyappears. Except for brand promotion, the cultural deposit is another vital point. Rocaexpanded the online sales channels and hopes to bring a more extreme shoppingexperience to consumers to drive out our arrival of the new retail transformation and the eraof globalization.

??About Roca:

??As the leadingglobal bathroom brand, since hundred years, Roca inherited the European designessence, gathered the world’s top design masters and integrated newtechnologies to provide excellent quality and environmental protectionproducts. ROCA's products have covered 170 countries and regions all over theworld, becoming a popular leading brand in the global sanitary-ware industry.

??Taking innovation,design, environmental protection and quality of life as core values, Rocaestablished a global design center and innovative laboratory in Barcelona, andit has always adhered to the technology and design innovation. Roca cooperateswith a number of internationally acclaimed designers, such as Herzog & DeMeuron, Moneo and Chipperfield, to innovate sanitary new trend by fashion design.Roca is a pioneer in environmental protection, dedicating to researching andproducing energy-saving and water-saving products for a long time, which hasgained support and favor from worldwide consumers.  

??At the same time, Roca is also committed to promoting the global sportsin all aspects around the world, advertising healthy lifestyle to consumers,and helping families to build up healthy life concept. In 2017, Roca onceagain sponsored the Shanghai Rolex Masters as a prestige sponsor, not only helpingthe outstanding performance of the sports masters, but also presenting Roca’sappreciation for the master quality as well.